Privacy Policy

The Solux Group ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website, submit a form on our landing pages, or interact with our advertising on Facebook, Instagram, or Google.

By submitting any form associated with The Solux Group, you acknowledge that you have read and understood this Privacy Policy and consent to the practices described herein.

1 Information We Collect

We collect personal information that you voluntarily provide to us when you submit a form on our website, landing pages, or through a Facebook or Instagram Lead Ad. This information may include:

• Contact Information: First name, last name, email address, and phone number
• Property Information: Property address, city, state, ZIP code, and details about your real estate needs
• Timeline & Intent: How soon you are looking to buy or sell, and your general real estate goals
• Device & Usage Data: IP address, browser type, pages visited, and referring URLs (collected automatically via cookies and tracking pixels)

We do not collect sensitive personal information such as Social Security numbers, financial account numbers, or government-issued ID numbers through our forms.

2 How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your real estate inquiry and provide the services you requested
• To deliver the free resource or guide you requested via email
• To send follow-up communications, market updates, and relevant real estate information
• To contact you by phone, text message (SMS), or email regarding your inquiry
• To manage our client relationships using our CRM platforms
• To improve our website, landing pages, and marketing campaigns
• To serve relevant advertising to you on Facebook, Instagram, and Google
• To comply with applicable legal obligations

3 Text Message (SMS) Communications & TCPA Consent

By submitting a form on our website, landing page, or Facebook/Instagram Lead Ad, you expressly consent to receive autodialed or pre-recorded calls and text messages (SMS) from The Solux Group at the phone number you provide, including messages sent via automated systems.

This consent is not a condition of purchasing any property or service.

4 Email Communications

By submitting your email address, you consent to receive email communications from The Solux Group, including the free resource you requested, follow-up messages, and real estate market updates relevant to the Acadiana area.

You may unsubscribe from marketing emails at any time by clicking the "Unsubscribe" link at the bottom of any email we send you. Transactional emails related to an active real estate transaction may still be sent as necessary.

5 How We Share Your Information

We do not sell your personal information to third parties. We may share your information with the following parties only as necessary to provide our services and operate our business:

• Our real estate team members and agents who assist in responding to your inquiry
• Go High Level — CRM and marketing automation platform
• Follow Up Boss — Real estate CRM platform
• Zapier — Data integration and automation platform
• Facebook / Meta Platforms, Inc. — Advertising and lead generation platform
• Google LLC — Advertising and analytics platform
• Legal or regulatory authorities if required by law, court order, or to protect our legal rights

All third-party service providers are required to handle your information in a manner consistent with this Privacy Policy and applicable data protection laws.

6 Facebook Lead Ads

If you submit your information through a Facebook or Instagram Lead Ad, your information is collected by Meta Platforms, Inc. and shared with us pursuant to Meta's Data Policy. We receive your name, email address, phone number, and any other fields included in the lead form.

By submitting a Facebook or Instagram Lead Ad form, you also agree to Meta's Terms of Service and Data Policy, available at facebook.com/privacy/policy.

7 Cookies & Tracking Technologies

Our website and landing pages may use cookies, pixels (including the Meta Pixel and Google Analytics), and similar technologies to track visitor behavior, improve our website, and serve relevant advertising to you on Facebook, Instagram, and Google.

You may disable cookies through your browser settings; however, doing so may affect the functionality of our pages. You may also opt out of interest-based advertising through the Digital Advertising Alliance at optout.aboutads.info.

8 Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, maintain our business records, and comply with applicable legal obligations. Typically, contact and inquiry data is retained for a minimum of three (3) years from the date of collection.

If you wish to request deletion of your information, please contact us using the information in Section 11. Note that we may be required to retain certain information for legal or regulatory compliance purposes.

9 Your Rights

Depending on your state of residence, you may have the right to:

• Access the personal information we hold about you
• Correct inaccurate or incomplete personal information
• Request deletion of your personal information, subject to legal retention requirements
• Opt out of marketing communications at any time via SMS STOP, email unsubscribe, or direct request
• Data portability — receive a copy of your personal information in a structured format

To exercise any of these rights, please contact us directly using the information in Section 11. We will respond to all verified requests within 30 days.

10 Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe we have inadvertently collected information from a minor, please contact us immediately and we will take prompt steps to delete that information.

11 Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please contact us:

12 Changes to This Policy

We reserve the right to update this Privacy Policy at any time. When we do, we will revise the "Last Updated" date at the top of this page. Material changes will be communicated via a notice on our website or by email where appropriate.

We encourage you to review this policy periodically to stay informed about how we protect your information. Your continued use of our services after any changes constitutes your acceptance of the updated policy.